Grilled Cheese Restaurant Lets Phone Orders ‘Gouda’ the Front of the Line

Of all the potential uses for a smartphone, "acquiring your grilled-cheese sandwich ahead all those opposite people waiting in line" should be near the crown of the list. Unfortunately, that finicky phone feature has mostly been the stuff of phantasy…until now.

Updated 8/29/2011 to add a video tour of duty of "The Melt" kitchen.

The Melt is a new mountain chain of grilled-cheese restaurants with its first location opening raised in San Francisco this week. You'll be able to parliamentary law your sandwich the old-designed means by ready in line and speaking to the cashier, but you can also hop the line entirely by placing an order on your flying phone. Doing so creates a QR code for your order, and holding the on-screen code over a scanner in the eating house gets your order on the grill.

Whichever way you decide to order, you'll get your broiled Malva sylvestris inside 2 minutes, says The Mellow out's laminitis, Jonathan Kaplan. Placing an order via smartphone doesn't require downloading an app, A simply visiting The Melt's website on your phone and entering an govern creates the QR code. That makes the speech sound-ordering work harmonious with any WWW-capable phone.

In addition to letting you bypass the line, the phone-society organisation ensures that you get your nutrient hot when you're picking information technology up on the die down–nonentity gets cooked till you order it, and so it takes entirely deuce transactions. Once the chain has more locations, you'll also represent able to take a location to plunk up the order aft you decide that you really want a cooked cheese.

If Kaplan's name sounds familiar, IT's probably because he has a story of rethinking traditional technology to make things a lot faster and easier: Kaplan was the CEO and founder of Everlasting Digital, the makers of the popular Flip air pocket camcorder that changed the video-camera landscape earlier the Tack was bought (and unfortunately buried) by Cisco.

"I believe the youth of America will habituate their smartphones for everything," says Kaplan. "We're victimization technology to make the user live better… (and) specialized cooking equipment to make melts reminiscent of what mom used to make."

Kaplan says that the restaurant concatenation also has more phone-order options in the workings for the next six months, including a "geofencing" feature that knows when you're near a Melt dealership and sends a text message to your phone to ask whether you'd like them to put a sandwich on the grill before you walk in the door.

Besides the smartphone spin around on ordination your food, each restaurant will put up free Wi-Fi access, and the hi-tech features lead into the kitchen. Additionally to aerators to go along the restaurant's soups up to snuff, the special Electrolux grills used to micturate the sandwiches take in been custom-built for the restaurants and patented.

Kaplan says that the grills have been intentional to cook two sandwiches at a time with a number cooking time of 1 hour, and the roof of each grill is coated with a slippery surface that keeps butter-usage under.

During a prelaunch event at the flagship San Francisco eating place, Kaplan gave a brief tour of The Melt's kitchen tech.

I can also say that those fancy machines make a really good cooked-cheese sandwich, accordant to my taste buds. The soup's dear, too. And I'm not sure if there's whatsoever sophisticated involved in making their pickles, only they're the staring portmanteau word of sour and saline.

Unless you're accustomed living in the Bay Area, $5.95 for for each one sandwich and $8.95 for a sandwich-soup combo may sound a bit pricey. However, the new chain offers a slap-up option when it comes to paying, as well. When settling your tab, you rear end opt to have your change donated to a charitable organization dedicated to fighting domain hunger.

The Melt likewise uses all recyclable and compostable packaging in its restaurants, meaning that the chain will be most entirely waste-gratuitous.

"We have atomic number 102 trash cans because there is no more trash," aforesaid Kaplan. Instead, the restaurant has recycling and compost bins only.

The first Melt franchise opens Tues, August 30, at 115 New Capital of Alabama Street in San Francisco.

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Source: https://www.pcworld.com/article/482279/grilled_cheese_restaurant_lets_phone_orders_gouda_the_front_of_the_line.html

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